Number of the records: 1

Building a positive perception of a destination brand

Title	Building a positive perception of a destination brand
Subtitle	case study of selected tourist resorts in Slovakia
Author info	Vanda Maráková, Ivana Šimočková
Author	Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors	Šimočková Ivana 1985- (50%) UMBEF01 - Katedra cestovného ruchu
Source document	Zarzadząnie turystyką w kryzysie. S. 41-52. - Varšava : CeDeWu, 2013 / Jaworski Jerzy ; Kozioł Leszek
Keywords	cestovný ruch - turizmus - tourism rezorty - resorts resort of tourism
Language	English
Country	Poland
systematics	338.48
Public work category	AEC
No. of Archival Copy	29038
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xpca - PUBLIKAČNÁ ČINNOSŤ

unrecognised

Number of the records: 1