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The marketing pathfinder

  1. TitleThe marketing pathfinder
    Subtitlekey concepts and cases for marketing strategy and decision making
    Author infoDavid Stewart, Michael Saren
    Author Stewart David
    Co-authors Saren Michael
    Issue dataChichester : John Wiley & Sons , 2014. - xvii; 262 s., 24 cm
    Issue[1st ed.]
    ISBN978-1-119-96176-5
    NoteBibliografia s. 242-245. Register
    Keywords marketing   marketingové stratégie - marketing strategy   strategické plánovanie - strategic planning  
    LanguageEnglish
    CountryGreat Britian
    systematics 339.138
    005.21
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    346209Univerzita Mateja BelaDepartment of corporate economics and managementIn-Library Use Only

Number of the records: 1  

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