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Engaging customers using big data

  1. TitleEngaging customers using big data
    Subtitlehow marketing analytics are transforming business
    Author infoArvind Sathi
    Author Sathi Arvind
    Issue dataNew York : Palgrave Macmillan , 2014. - ix; 215 s., 24 cm
    Issue1st ed.
    ISBN978-1-137-38618-2
    NoteBibliografické odkazy. Register
    Keywords marketing   marketingová analýza - marketing analysis   zákaznícke správanie   internetový marketing - internet marketing   customers' behavior  
    LanguageEnglish
    CountryUnited States of America
    systematics 339.138
    658.893
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    346211Univerzita Mateja BelaDepartment of corporate economics and managementIn-Library Use Only

Number of the records: 1  

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