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Why marketing to women doesn't work
Title Why marketing to women doesn't work Subtitle using market segmentation to understand consumer needs Author info Jenny Darroch Author Darroch Jenny
Issue data New York : Palgrave Macmillan , 2014. - xxii; 231 s., 22 cm Issue [1st ed.] ISBN 978-1-137-35816-5 Note Bibliografia s. 215-225. Register Keywords marketing zákaznícke potreby - customer needs zákazníčky women consumers Language English Country United States of America systematics 339.138 -057.187 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 346212 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only
Number of the records: 1