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Sociolinguistic opinions on the embedded text of e-periodicals in the Slavic language environment
Title Sociolinguistic opinions on the embedded text of e-periodicals in the Slavic language environment Author info Vladimír Patráš Author Patráš Vladimír 1959- (100%) UMBFF12 - Katedra slovenského jazyka a komunikácie
Source document Czech and Slovak linguistic review. No. 2 (2012), pp. 90-105. - Olomouc : Univerzita Palackého v Olomouci, 2012 Keywords sociolingvistika - sociolinguistics elektronicky podmienená komunikácia electronically determined communication Language English Country Czech Republic systematics 81 Annotation Within electronically determined communication dealing with linking (tagging), a hypertext user text pop-up system is achieved through a visually inserted text (intext, in-text). The in-text, like the inserted text, refers to the technological possibility to include an additional – thematically, pragmatic-communicationally and genre typologically heterogeneous – text into a core ground text plan. The result of the text foray (“amalgamation”) is a diversion from the primary text line, occasionally without an active click to a hyperlink. Bi-constituency affects interception, it restructures the work of the brain and supports its performance. It can decrease the concentration of a receiver on the content or weaken its context as well as its meaning or support the distraction from the fundamental text and the following of an immediate more attractive line. The aim of this contrast tuned paper is to synergically describe the ground extra-linguistic conditions and consequences of in-text activation, or an embedded text in the electronic media environment. Concurrently, a certain share of the bi-constituent text in cohesion and coherence is represented, simultaneously with the disparateness and content-compositional impermanence of media communication within a selected language and socio-cultural conditions. A sample of selected e-periodicals from the west-, south- and east-Slavic language environments (Croatian and Russian along with Slovak) is used as an argumentation platform Public work category ADE No. of Archival Copy 35862 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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