Number of the records: 1
Developing destination marketing strategy for success
Title Developing destination marketing strategy for success Subtitle the case of the Czech Republic Author info Alžbeta Kiráľová, Andrej Malachovský Author Kiráľová Alžbeta (60%)
Co-authors Malachovský Andrej 1974- (40%) UMBEF01 - Katedra cestovného ruchu
Source document International journal on strategic innovative marketing. online, no. 1 (2014), pp. 91-102. - Athens : ICSIM, 2014 Keywords destinácie cestovného ruchu konkurencieschopnosť - competitiveness marketingové stratégie - marketing strategy tourist destinations Language English Country Greece systematics 339.138 URL www.ijsim.net Public work category ADE No. of Archival Copy 35500 Repercussion category KAVOURA, Androniki - STAVRIANEA, Aikaterini. Following and belonging to an online travel community in social media, its shared characteristics and gender differences. In Proceedings of the 3rd international conference on strategic innovative marketing, IC-SIM 2014, Madrid, 1st-4th September 2014. Amsterdam : Elsevier B.V., 2015. ISSN 1877-0428, vol. 175, pp. 515-521.
FRANGOS, C. C. et al. Tourist loyalty is all about prices, culture and the sun : a multinomial logistic regression of tourists visiting Athens. In Proceedings of the 3rd international conference on strategic innovative marketing, IC-SIM 2014, Madrid, 1st-4th September 2014. Amsterdam : Elsevier B.V., 2015. ISSN 1877-0428, vol. 175, pp. 32-38.
MOSTAFA, Ahmad Adel. The effectiveness of product codes in marketing. In Proceedings of the 3rd international conference on strategic innovative marketing, IC-SIM 2014, Madrid, 1st-4th September 2014. Amsterdam : Elsevier B.V., 2015. ISSN 1877-0428, vol. 175, pp. 12-15.
STALIDIS, George - KARAPISTOLIS, Dimitrios - VAFEIADIS, Athanasois. Marketing decision support using artificial intelligence and knowledge modeling : application to tourist destination management. In International conference on strategic innovative marketing, IC-SIM 2014, Madrid, Spain, 1th-4th September 2014. Amsterdam : Elsevier B.V., 2015. ISSN 1877-0428, vol. 175, pp. 106-113.
KOZIOŁ, Leszek - KOZIOŁ, Wojciech - WOJTOWICZ, Anna - PYREK, Radosław. Diagnosis of innovation enterprises - study theoretical and empirical results. In International conference on strategic innovative marketing, IC-SIM 2014, Madrid, Spain, 1st-4th September 2014. Amsterdam : Elsevier B.V, 2015. ISSN 1877-0428, vol. 175, pp. 137-145.
STAVRIANEA, A. - KAVOURA, A. Social media's and online user-generated content's role in services advertising. In 4th international conference on integrated information (IC-ININFO) Madrid, 05th-08th September 2014. Melille : American institute of physics, 2015. ISSN 0094-243X, 2015, vol. 1644, pp. 318-324.
KOZIOL, Leszek - KOZIOL, Wojciech - WOJTOWICZ, Anna - PYREK, Radoslaw. Cooperation with customers as a determinant of capacity of innovative company. In International conference on strategic innovative marketing, IC-SIM 2014, Madrid, Spain, 1st-4th September 2014. Amsterdam : Elsevier B.V, 2015. ISSN 1877-0428, vol. 175, pp. 236-243.
AGALIOTOU, Charalampia. Reutilization of industrial buildings and sites in Greece can act as a lever for the development of special interest/alternative tourism. In Proceedings of the 3rd international conference on strategic innovative marketing (IC-SIM) Madrid, Spain, 01st-04th September 2014. Amsterdam : Elsevier B.V., 2015. ISSN 1877-0428, vol. 175, pp. 291-298.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
unrecognised
File name Downloaded Size Comment 35500 20 6.7 MB
Number of the records: 1