Number of the records: 1

Innovations of selected marketing instruments in mountain resorts - sustainability or market driven forces?

Title	Innovations of selected marketing instruments in mountain resorts - sustainability or market driven forces?
Author info	Jana Kučerová
Author	Kučerová Jana 1955-2022 (100%) UMBEF01 - Katedra cestovného ruchu
Source document	Changing paradigms in sustainable mountain tourism research : problems and perspectives. S. 173-192 [1,05 AH]. - Berlin : Erich Schmidt Verlag, 2017
Keywords	inovatívny marketing horské strediská udržateľný rozvoj cestovného ruchu - sustainable development of tourism
Language	English
Country	Germany
systematics	338.48
Public work category	AEC
No. of Archival Copy	39919
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xpca - PUBLIKAČNÁ ČINNOSŤ

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Number of the records: 1