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Destination marketing management as a tool moderating regional disparities: Case study of Slovakia
Title Destination marketing management as a tool moderating regional disparities: Case study of Slovakia Author info Diana Kvasnová, Vanda Maráková Author Kvasnová Diana 1991- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
Source document 20. mezinárodní kolokvium o regionálních vědách : sborník příspěvků, Kurdějov, 14.–16. června 2017. online, s. 626-632. - Brno : Masarykova univerzita, 2017 / Klímová Viktorie ; Žítek Vladimír ; Tvrdoň Jozef ; Mezinárodní kolokvium o regionálních vědách medzinárodné kolokvium Keywords destination management organization regionálne rozdiely - regionálne disparity - regional disparities manažérske organizácie - management organizations Language English Country Czech Republic systematics 334 Annotation Marketing management presents current approach to tourism development. It is based on cooperation and strategic planning of tourism development in a way bringing positive effects to all stakeholders as well as for tourism destinations. Efficient application of destination marketing management is considered as a moderating factor of regional disparities. Destination management organizations (DMOs) are entitled to enforce the concept of marketing management into managerial practice. The aim of the paper is to assess the application of destination marketing management concept in Slovakia as a tool of regional development. The material utilized by the authors are secondary data processed by selected methods of descriptive statistics. The Tourism Support Act. 91/2010 Coll. determined preconditions for application of marketing management in Slovakia. According to analysis of selected indicators, we note that in Slovakia are established 40 DMOs, which activities are overlapping and duplicated Public work category AFC No. of Archival Copy 40212 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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