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E-Marketing of cultural tourist attractions in the conditions of globalization on the example of museums
Title E-Marketing of cultural tourist attractions in the conditions of globalization on the example of museums Author info Kristína Pančíková, Ján Orieška Author Pančíková Kristína 1990- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Orieška Ján 1948- (50%) UMBEF01 - Katedra cestovného ruchu
Source document The proceedings of the international scientific conference for PhD. students and young scientists Merkúr 2016 : Virt, November 30 - December 2, 2016. S. 171-179. - Bratislava : Vydavateľstvo Ekonóm, 2016 / Pajtinková Bartáková Gabriela ; Karlíček Miroslav ; Merkúr 2016 medzinárodná vedecká konferencia pre PhD. študentov a mladých vedcov Keywords kultúrne atraktivity - cultural attractions globalizácia - globalization informačné technológie - information technology Language English Country Slovak Republic systematics 338.48 Annotation Following the globalization process, tourism businesses and organizations implement e-marketing, which is also interesting for museums as cultural attractions on the tourism market. The aim of paper is to analyse selected electronic marketing tools of Slovak museums and examine the relationship between their application, founder, size, number of visitors and revenues of museums. The paper analyses the data obtained from research of websites and profiles of museums on social networks in June 2016, as well as data from the annual reports of museums from 2014. There is used correlation analysis to assess the dependence of variables. The results show that the using electronic marketing tools depends on the size and the revenues of museums. There is confirmed moderate direct correlation between the number of e-marketing tools and the number of museum visitors. The number of museums visitors is growing with the increasing number of using e-marketing tools in Slovak museums URL https://of.euba.sk/55-veda-a-vyskum/publikacna-cinnost/publikacie-of/339-the-proceedings-of-the-international-scientific-conference-merkur-2016 Public work category AFD No. of Archival Copy 41493 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Number of the records: 1