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Aspekt obraznosti v jazyku programov politických strán vo voľbách v Nemecku v roku 2017
Title Aspekt obraznosti v jazyku programov politických strán vo voľbách v Nemecku v roku 2017 Par.title The aspects of figurativeness in the language of political parties´programmes in German elections of 2017 Author info Mária Polčicová Author Polčicová Mária 1975- (100%) UMBPO03 - Katedra medzinárodných vzťahov a diplomacie
Source document Jazyk a politika : na pomedzí lingvistiky a politológie III., zborník príspevkov z 3. ročníka medzinárodnej vedeckej konferencie, Bratislava, 21.6.2018. S. 278-290. - Bratislava : Vydavateľstvo Ekonóm, 2018 / Liďák Ján ; Zavrl Irena ; Jazyk a politika na pomedzí lingvistiky a politológie III., medzinárodná vedecká konferencia Keywords obraznosť politický jazyk - jazyk politiky - political language - language in politics persuácia politické strany - political parties analýza programu voľby 2017 Headings Geogr. Nemecko Language Slovak Country Slovak Republic systematics 324 Annotation Language and society are closely tight together. Language reflects society's development; society uses the language in everyday interaction. The communication represents one of the most important terms of the political language as one of the specific forms of the specialized language. It becomes both the tool of marketing and power within the political communication among the individual actors, which has the abilities to persuade, appeal, and argue. Figurative or metaphorical language enables the communication in different meanings. The paper deals with the individual forms of existence, categorizations and usage of figurative metaphorical terms in the programmes of individual political parties in the period of German elections of 2017. Public work category AFD No. of Archival Copy 43502 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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