Number of the records: 1  

Services marketing

  1. TitleServices marketing
    Author infoWilliam Chitty ... [et al.]
    Author Chitty William
    Issue dataMelbourne : Oxford University Press , 2019. - xxxiii; 509 s. : fotogr., il., tab., 25 cm
    Issue2nd ed.
    ISBN978-0-19-030316-7
    NoteBibliografické odkazy. Register
    Keywords marketing   marketingové stratégie - marketing strategy   zákaznícke služby - služby zákazníkom - customer services  
    Form. Descr.prípadové štúdie - case studies
    LanguageEnglish
    CountryAustralia
    systematics 339.138
    339.146.4
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    372793Univerzita Mateja BelaEconomic reading roomIn-Library Use Only

Number of the records: 1  

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