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Marketingová komunikace v místě prodeje

  1. TitleMarketingová komunikace v místě prodeje
    SubtitlePOP, POS, in-store, shopper marketing
    Author infoDaniel Jesenský a kolektiv
    Author Jesenský Daniel
    Issue dataPraha : Grada Publishing , 2018. - 504 s. : il., tab., 25 cm
    Issue1. vyd.
    ISBN978-80-271-0252-5
    NoteBibliografia s. 471-504
    Keywords marketingová komunikácia - communication in marketing - marketing communication   spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour   maloobchod - retail trade   predajné miesta - sales points  
    Form. Descr.kolektívne monografie - collective monographies
    LanguageCzech
    CountryCzech Republic
    systematics 658.8:316.77
    366.1
    339.37
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count2, currently available 0, at library only 2
    Call numberLocationSublocationUmiestnenieInfo
    373795Univerzita Mateja BelaInstitute of managerial systems (Detached department Poprad)In-Library Use Only
    377578Univerzita Mateja BelaEconomic reading roomIn-Library Use Only

Number of the records: 1  

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