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The Effect of Market Orientation on Financial vs. Non-financial Indicators of Business Performance - Comparison of MARKOR and MKTOR Approach
Title The Effect of Market Orientation on Financial vs. Non-financial Indicators of Business Performance - Comparison of MARKOR and MKTOR Approach Author info Simona Budinská, Janka Táborecká-Petrovičová Author Budinská Simona 1992- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Táborecká Petrovičová Janka 1979- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture : conference proceedings : second internation scientific conference ITEMA 2018. Pp. 572-578. - Belgrade : Association of Economists and Managers of the Balkans, 2018 ; ITEMA 2018 IT, Tourism, Economics, Management and Agriculture Keywords trhová orientácia výkonnosť podniku - podniková výkonnosť - industrial productivity - business performance finančné ukazovatele - financial indicators nefinančné ukazovatele trhová ekonomika - trhové hospodárstvo - market economy Form. Descr. príspevky v zborníku - proceedings papers Language English Country --CS Public work category AFC No. of Archival Copy 47072 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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