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Quality attributes that matters when purchasing milk by Slovak consumers
Title Quality attributes that matters when purchasing milk by Slovak consumers Author info Klaudia Kurajdová, Janka Táborecká Petrovičová, Gabriela Nedelová Author Kurajdová Klaudia 1989- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Táborecká Petrovičová Janka 1979- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Nedelová Gabriela 1961- (33%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
Source document Scientia Agriculturae Bohemica : the journal of Czech University of Life Sciences Prague. Vol. 50, no. 4 (2019), pp. 244-250. - Warsaw : Sciendo, 2019 Keywords atribúty mlieko hodnotenie kvality - quality assessment spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour Headings Geogr. Slovensko Form. Descr. články - journal articles Language English Country Czech Republic Annotation © 2019 K. Kurajdová et al. Food market has changed dramatically over past decades. Whereas in the past consumers faced problems with food availability and quantity, today they are more concerned with its qualitative side. Milk, Slovak traditional foodstuff, is now experiencing the declining consumer interest. Regarding this, the main aim of the article is to examine the importance and influence of quality attributes on Slovak consumers when purchasing milk. For accomplishing this, a quantitative consumer survey was arranged. Its results showed that to the group of top five most important quality attributes belonged healthiness, freshness, sensory appeals, processing and fat; and a presence of at least two dependencies in relation to age, gender, income and education individually was confirmed. This creates a valuable basis for the value concept development, segmentation, targeting and positioning projection, product strategy modification and innovation and segmentation and marketing mi URL Link na plný text Public work category ADM No. of Archival Copy 47591 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
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