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Customer satisfaction in Slovak spas: Case studies of Rajecké Teplice, Piešťany and Brusno

  1. TitleCustomer satisfaction in Slovak spas: Case studies of Rajecké Teplice, Piešťany and Brusno
    Author infoPeter Čuka, Bohuslava Gregorová
    Author Čuka Peter (50%)
    Co-authors Hrončeková Gregorová Bohuslava 1982- (50%) UMBFP01 - Katedra geografie a geológie
    Source document Turyzm. Vol. 30, no. 2 (2020), pp. 85-90. - Łódź : Uniwersytet Łódzki, 2020
    Keywords prírodné liečebné kúpele - natural healing spa   spokojnosť zákazníkov - customer satisfaction   faktory spokojnosti - satisfaction factors  
    Headings Geogr. Rajecké Teplice (Slovensko)
    Piešťany (Slovensko)
    Brusno (Slovensko)
    LanguageEnglish
    CountryPoland
    AnnotationThis work aims to present a customer satisfaction model using selected examples from the spa industry. Specifically, it is a presentation of the satisfaction of spa customers and visitors to the Slovak spa of Rajecké Teplice, in comparison with Piešťany and Brusno. Customer satisfaction is a multiple phenomenon which is evaluated mainly by qualitative methods. Our motivation is to draw attention to the difficulty and subjectivity of qualitative research concerning such satisfaction, especially at in-service facilities in selected Slovak spas. Customers ranked them and created a ‘top 12’, according to their importance in the subjective perception of spa environments, services, health services and attractions in terms of satisfaction. In addition, the result is a comparison of the individual satisfaction of spa customers in heterogeneous spa towns. Piešťany is the most important Slovak spa center, Trenčianske Teplice is a medium-sized spa town, and Brusno a small stagnant spa.
    URLLink na zdrojový dokument
    Public work category ADM
    No. of Archival Copy49266
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
Number of the records: 1  

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