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Introduction to advertising

  1. TitleIntroduction to advertising
    Subtitleunderstanding and managing the advertising process
    Author infoEmmanuel Mogaji
    Author Mogaji Emmanuel
    Issue dataAbingdon, Oxon : Routledge , 2021. - xii, 295 s. : il., 25 cm
    Issue1st ed.
    ISBN978-0-367-44199-9
    NoteBibliografické odkazy. Register
    Keywords reklama a propagácia - advertising and promotion   branding   marketingová komunikácia - communication in marketing - marketing communication  
    Form. Descr.monografie - monographies
    LanguageEnglish
    CountryGreat Britian
    systematics 659.1
    658.8:316.77
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    382275Univerzita Mateja BelaEconomic reading roomIn-Library Use Only

Number of the records: 1  

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