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Possibilities and limitations of communication of special purpose civic associations - the case of internal communication of a trade union active in a company influenced by the groundswell concept
Title Possibilities and limitations of communication of special purpose civic associations - the case of internal communication of a trade union active in a company influenced by the groundswell concept Author info Marek Švec, Adam Madleňák ... [et al.] Author Švec Marek 1984- (33%) UMBPR17 - Katedra občianskeho a pracovného práva
Co-authors Madleňák Adam (33%)
Bezáková Zuzana (33%)
Horecký Jan (1%)
Source document Communication today : scientific journal of the Faculty of Mass Media Communication at the University Ss. Cyril and Methodius in Trnava. Vol. 12, no. 2 (2021), pp. 32-45. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021 Keywords odborové organizácie - trade unions interná komunikácia - internal communication integrovaná marketingová komunikácia - integrated marketing communication identita - identity informácie - information Form. Descr. články - journal articles Language English Country Slovak Republic Annotation Based on their experience, the authors analyze the above-described trend, define possible legal and social restrictions, and outline possible solutions while respecting the nature of the special purpose civic association. The paper is unique as it is the only paper which offers an insight into a conservative and (still) inaccessible (for non-members) environment of internal communication of trade unions (communication with members and potential members) based on the objective interdisciplinary research combining legal science and marketing communication. The objective of the paper is not to present an exhaustive overview of the issue, but to present new possibilities for the research in areas (where marketing plays an important role) that have so far gone unnoticed by marketing communication researchers. URL Link na plný text Public work category ADN No. of Archival Copy 51104 Repercussion category ZAUŠKOVÁ, Anna - KUSÁ, Alena - KUBOVICS, Michal - SCEPKOVÁ, Simona - URMINOVÁ, Marianna. Current state and prediction of the future of digitization as a part of industry 4.0. In Serbian journal of management. ISSN 1452-4864, 2022, vol. 17, no. 1, pp. 111-123.
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