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Marketingová komunikace v místě prodeje

  1. TitleMarketingová komunikace v místě prodeje
    SubtitlePOP, POS, in-store, shopper marketing
    Author infoDaniel Jesenský a kolektiv
    Author Jesenský Daniel
    Issue dataPraha : Grada Publishing , 2020. - 506 s. : il., tab., 25 cm
    Issue2. vyd.
    ISBN978-80-271-1724-6
    NoteBibliografia
    Keywords marketingová komunikácia - communication in marketing - marketing communication   spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour   maloobchod - retail trade   predajné miesta - sales points   marketing v mieste predaja - in-store marketing  
    Form. Descr.kolektívne monografie - collective monographies
    LanguageCzech
    CountryCzech Republic
    systematics 658.8:316.77
    366.1
    339.37
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    387087Univerzita Mateja BelaDepartment of corporate economics and managementIn-Library Use Only
    Marketingová komunikace v místě prodeje

Number of the records: 1  

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