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Measuring the communication effect of regional product brands in Slovakia
Title Measuring the communication effect of regional product brands in Slovakia Author info Janka Beresecká ... [et al] Author Beresecká Janka (25%)
Co-authors Nagyová Ľudmila (25%)
Hudecová Martina (25%)
Hroncová Vicianová Jana 1985- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Economics, management and business 2023 : contemporary issues, insights and new challenges. pp. 563-572. - Prešov : Vydavateľstvo Prešovskej univerzity, 2023 / Calin Abrudan Leonard ; Adamišin Peter ; Affuso Ermanno ; Taha Ali Viktória ; Bačík Radovan ; Musa Hussam 1968- ; Závadský Ján 1975- ; Economics, management a business 2023 contemporary issues, insights and new challenges Keywords spotrebitelia - consumers regionálna značka regionálne produkty Headings Geogr. Slovensko Form. Descr. príspevky v zborníku Language English Country Slovak Republic URL Link na zdrojový dokument Public work category AFD No. of Archival Copy 54062 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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