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Strategic database marketing

  1. TitleStrategic database marketing
    Subtitlethe masterplan for starting and managing profitable, custom-based marketing program
    Author infoArthur Middleton Hughes
    Author Hughes Arthur Middleton
    Issue dataNew York : McGraw-Hill , 2000. - viii, 439 s. : grafy, ilustr., tab., 24 cm
    Issue2nd ed.
    ISBN0-07-135182-5
    NoteBibliografické odkazy. Menný a vecný register.
    Keywords databázový marketing   plánovanie - planning   marketingové plánovanie - marketing planning   strategický marketing - strategic marketing  
    LanguageEnglish
    CountryUnited States of America
    systematics 339.138
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    250367Univerzita Mateja BelaUniversal reading roomIn-Library Use Only

Number of the records: 1  

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