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Mapping the wood colour preferences among potential customers
Title Mapping the wood colour preferences among potential customers Author info Mariana Sedliačiková, Patrik Aláč ... [et al.] Author Sedliačiková Mariana (30%)
Co-authors Aláč Patrik (30%)
Moresová Mária 1992- (30%)
Sedliačik Ivan 1975- (10%) UMBEF04 - Katedra financií a účtovníctva
Source document Acta Facultatis Xylologiae Zvolen. Roč. 63, č. 2 (2021), s. 163-173. - Zvolen : Technická univerzita vo Zvolene, 2021 Keywords drevo - wood farby - colors empirický výskum - empirical research preferencie zákazníkov Form. Descr. články - journal articles Language English Country Slovak Republic Annotation The knowledge of the requirements and specifications of the current, as well as potential customers, is a necessary condition for the successful operation of enterprises in the market. The goal of this paper is to map and monitor the preference of Slovak customers for colour of wood products. The mapping of the interest in the wood colour among potential customers was carried out using the interrogating method in the form of a questionnaire. The research results were evaluated descriptively and graphically. Respondents stated that they were most affected by quality when buying wood products. Another result is that the respondents focus on domestic rather than tropical woody plants. Although tropical woods are becoming popular since they have a very attractive colour. Most respondents, specifically 80%, focus on the natural colour of wood. Respondents prefer mainly brown matt colours with a distinctive grain, followed by white and grey colours. A smaller number of respondents choose bla URL Link na plný text Public work category ADN No. of Archival Copy 51283 Repercussion category BEKHTA, Pavlo - KRYSTOFIAK, Tomasz - LIS, Barbara - BEKHTA, Nataliya. The impact of sanding and thermal compression of wood, varnish type and artificial aging in indoor conditions on the varnished surface color. In Forests. ISSN 1999-4907, 2022, vol. 13, no. 2, pp. 1-24.
SLABEJOVÁ, Gabriela - VIDHOLDOVÁ, Zuzana - ŠMIDRIAKOVÁ, Mária. Change in the colour of transparent surface finish on hydrothermally treated wood. In Acta facultatis xylologiae Zvolen. ISSN 1336-3824, 2023, vol. 65, no. 1, pp. 45-56.
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