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Global marketing strategy

  1. TitleGlobal marketing strategy
    Subtitlean executive digest
    Author infoBodo B. Schlegelmilch
    Author Schlegelmilch Bodo B.
    Issue dataCham : Springer Nature Switzerland AG , 2022. - xxxvii, 416 s. : il., tab., 24 cm
    Issue2nd ed.
    Edition Management for professionals , 2192-8096
    ISBN978-3-030-90664-1
    NoteBibliografické odkazy
    Keywords podnikanie - business - entrepreneurship   export marketing   podnikový manažment - manažment podniku - industrial management   manažment - management   organizačné správanie - organizational behavior  
    Form. Descr.monografie - monographies
    LanguageEnglish
    CountrySwitzerland
    systematics 658.114
    339.564
    658
    005
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    386006Univerzita Mateja BelaEconomic reading roomIn-Library Use Only
    Global marketing strategy

Number of the records: 1  

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