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Health care and telemedicine as a new trend in marketing communication

  1. TitleHealth care and telemedicine as a new trend in marketing communication
    Author infoRadovan Lapuník ... [et al.]
    Author Lapuník Radovan 1979- (20%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
    Co-authors Hronec Martin 1976- (20%) UMBEF02 - Katedra ekonómie
    Dobiášová Veronika (20%)
    Mičicová Katarína (20%)
    Beresecká Janka (20%)
    Source document Emerging trends in economics, culture and humanities (etECH2023) : abstracts proceedings. Pp. 69. - Riga : EKA University of Applied Sciences, 2023 ; Emerging trends in economics, culture and humanities (etECH2023) medzinárodná vedecká konferencia
    Keywords zdravotníctvo - health service   telemedicína - telemedicine   komunikačné nástroje - communication tools  
    Headings Geogr. Slovensko
    Form. Descr.abstrakty - abstracts
    LanguageEnglish
    CountryLotysh
    URL Link na plný text
    Public work category BFA
    No. of Archival Copy53173
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
Number of the records: 1  

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