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Spotřebitelé a marketing

  1. TitleSpotřebitelé a marketing
    Author infoJan Koudelka
    Author Koudelka Jan
    Issue dataPraha : C. H. Beck, s.r.o. , 2018. - 354 s. : gr., obr., sch., tab., 24 cm
    Issue1. vyd.
    Edition Beckova edice ekonomie
    ISBN978-80-7400-693-7
    NoteBibliografia s. 329-348. Bibliografické odkazy. Register
    Keywords spotrebitelia - consumers   spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour   marketing  
    LanguageCzech
    CountryCzech Republic
    systematics 366-05
    366.1
    658.8
    AnnotationResumé anglicky
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count2, currently available 0, at library only 2
    Call numberLocationSublocationUmiestnenieInfo
    368293Univerzita Mateja BelaDepartment of corporate economics and managementIn-Library Use Only
    368977Univerzita Mateja BelaInstitute of managerial systems (Detached department Poprad)In-Library Use Only

Number of the records: 1  

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