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Etnocentricky zamerané marketingové stratégie

  1. TitleEtnocentricky zamerané marketingové stratégie
    Author infoJaroslav Ďaďo ... [et al.]
    Author Ďaďo Jaroslav 1954-
    Co-authors Táborecká Petrovičová Janka 1979-
    Nagyová Ľudmila
    Zajková Daniela 1986-
    Issue dataBanská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2017. - 245 s. : fotogr., gr., obr., tab., 21 cm
    Issue1. vyd.
    Edition Studia oeconomica , 56
    ISBN978-80-557-1203-1
    NoteBibliografia s. 162-172
    Keywords marketingové stratégie - marketing strategy   spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour   spotrebiteľský etnocentrizmus   consumer ethnocentrism  
    LanguageSlovak
    CountrySlovak Republic
    systematics 658.8:005.21
    316.647.5
    366.1
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count18, currently available 17, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    362520Univerzita Mateja BelaEconomic reading roomIn-Library Use Only
    362521Univerzita Mateja BelaDepartment of absent lending
    362522Univerzita Mateja BelaDepartment of absent lending
    362523Univerzita Mateja BelaDepartment of absent lending
    362524Univerzita Mateja BelaDepartment of absent lending
    362525Univerzita Mateja BelaDepartment of absent lending
    362526Univerzita Mateja BelaDepartment of absent lending
    362527Univerzita Mateja BelaDepartment of absent lending
    362528Univerzita Mateja BelaDepartment of absent lending
    362529Univerzita Mateja BelaDepartment of absent lending
    362530Univerzita Mateja BelaDepartment of absent lending
    362531Univerzita Mateja BelaDepartment of absent lending
    362532Univerzita Mateja BelaDepartment of absent lending
    362533Univerzita Mateja BelaDepartment of absent lending
    362534Univerzita Mateja BelaDepartment of absent lending
    362535Univerzita Mateja BelaDepartment of absent lending
    362536Univerzita Mateja BelaDepartment of absent lending
    362537Univerzita Mateja BelaDepartment of absent lending

Number of the records: 1  

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