Measuring the communication effect of regional product brands in Slovakia

Beresecká, Janka

Measuring the communication effect of regional product brands in Slovakia / Janka Beresecká ... [et al]

In Economics, management and business 2023 : contemporary issues, insights and new challenges Calin Abrudan, Leonard. -- Prešov : Vydavateľstvo Prešovskej univerzity, 2023. -- 1108 s.. -- ISBN ISBN 978-80-555-3215-8. -- pp. 563-572