Measuring the communication effect of regional product brands in Slovakia

Beresecká, Janka Measuring the communication effect of regional product brands in Slovakia / Janka Beresecká ... [et al]

In Economics, management and business 2023 : contemporary issues, insights and new challenges Calin Abrudan, Leonard. -- Prešov : Vydavateľstvo Prešovskej univerzity, 2023. -- 1108 s.. -- ISBN ISBN 978-80-555-3215-8. -- pp. 563-572

1. spotrebitelia 2. regionálna značka 3. regionálne produkty 4. Slovensko 5. príspevky v zborníku

I. Nagyová, Ľudmila
II. Hudecová, Martina
III. Hroncová Vicianová, Jana, 1985-
IV. Economics, management and business 2023 : contemporary issues, insights and new challenges. -- pp. 563-572
BB301