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Measuring the communication effect of regional product brands in Slovakia
Title Measuring the communication effect of regional product brands in Slovakia Author info Janka Beresecká ... [et al] Author Beresecká Janka Co-authors Nagyová Ľudmila Hudecová Martina Hroncová Vicianová Jana 1985- UMBEF03 - Katedra ekonomiky a manažmentu podniku Source document Economics, management and business 2023 : contemporary issues, insights and new challenges. pp. 563-572. - Prešov : Vydavateľstvo Prešovskej univerzity, 2023 / Calin Abrudan Leonard ; Adamišin Peter ; Affuso Ermanno ; Taha Ali Viktória ; Bačík Radovan ; Musa Hussam 1968- ; Závadský Ján 1975- ; Economics, management a business 2023 contemporary issues, insights and new challenges Database xpca - PUBLIKAČNÁ ČINNOSŤ URL Link na zdrojový dokument Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici article
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