Number of the records: 1  

Media strategies for marketing places in crisis

  1. TitleMedia strategies for marketing places in crisis
    Subtitleimproving the image of cities, countries and tourist destinations
    Author infoEli Avraham, Eran Ketter
    Author Avraham Eli
    Co-authors Ketter Eran
    Issue dataOxford : Elsevier Butterworth-Heinemann , 2008. - 231 s. : il., tab., 26 cm
    Issue1st ed.
    ISBN978-0-7506-8452-1
    NoteBibliogr. s. [211]-224. Reg.
    Keywords mediálne stratégie   cestovný ruch - turizmus - tourism   media strategies  
    LanguageEnglish
    CountryGreat Britian
    systematics 338.48
    316.774
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count2, currently available 0, at library only 2
    Call numberLocationSublocationUmiestnenieInfo
    328344Univerzita Mateja BelaDepartment of tourismIn-Library Use Only
    336661Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only

Number of the records: 1  

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