Number of the records: 1
Blue ocean strategy
SYS 0303189 LBL 00000nam$$22^^^^^$$$450$ 005 20211202125606.5 010 $a 978-1-62527-449-6 100 $a 20211110a2015łłłłm--y0sloc0103----ba 101 0-
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$a Blue ocean strategy $e how to create uncontested market space and make the competition irrelevant $f W. Chan Kim, Renée Mauborgne 210 $a Boston, Massachusetts $c Harvard Business Review Press $d 2015 215 $a xxviii, 287 s. $c il. 225 $a Harvard Business School Press 320 $a Bibliografia. Register 410 -1
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$3 umb_un_auth*0000845 $a strategický manažment $X strategic management 606 0-
$3 umb_un_auth*0091380 $a segmentácia trhu $X market segmentation 606 0-
$3 umb_un_auth*0044848 $a inovácie $X innovations 606 0-
$3 umb_un_auth*0036272 $a konkurencieschopnosť 608 $3 umb_un_auth*0272299 $a štúdie $X studies 615 $n 005 $a Manažment. Riadenie 675 $a 005.21 675 $a 339.138.017 675 $a 330.341.1 675 $a 005.332.4 700 -1
$3 umb_un_auth*0168120 $a Kim $b W. Chan $4 070 701 -1
$3 umb_un_auth*0168121 $a Mauborgne $b Renée $4 070 801 -0
$a SK $b BB301 $c 20211110 $g AACR2 T85 $x existuji fulltexy
Number of the records: 1