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Blue ocean strategy

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    TitleBlue ocean strategy
    Subtitlehow to create uncontested market space and make the competition irrelevant
    Author infoW. Chan Kim, Renée Mauborgne
    Author Kim W. Chan
    Co-authors Mauborgne Renée
    Issue dataBoston, Massachusetts : Harvard Business Review Press , 2015. - xxviii, 287 s. : il.
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    cover cover
    Blue ocean strategy

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