Number of the records: 1  

Reklama a podpora prodeje

  1. TitleReklama a podpora prodeje
    Author infoGerard J. Tellis; [překlad Lidmila Janečková, David Janečka, Milan Třaskalík]
    Author Tellis Gerard J.
    Another authors Janečková Lidmila (Translator)
    Janečka David (Translator)
    Třaskalík Milan (Translator)
    Issue dataPraha : Grada Publishing , 2000 ; Praha. - 620 s. : obr., tab., 28 cm
    Issue1. vyd.
    Edition Profesionál
    ISBN80-7169-997-7
    NoteBibliografia. Bibliografické odkazy. Register
    Keywords reklama   reklama a propagácia - advertising and promotion   marketingová komunikácia - communication in marketing - marketing communication   podpora predaja - sales support  
    Form. Descr.učebnice vysokých škôl - textbooks (higher)
    LanguageCzech
    CountryCzech Republic
    systematics 659.1
    658.8:316.77
    339
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count2, currently available 1, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    21602Univerzita Mateja BelaEconomic reading roomIn-Library Use Only
    387432Univerzita Mateja BelaDepartment of absent lending

Number of the records: 1  

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