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Place marketing, public and nonprofit marketing: case studies
Title Place marketing, public and nonprofit marketing: case studies Author info Anna Vaňová, Katarína Vitálišová, Kamila Borseková Author Vaňová Anna 1965-
Co-authors Vitálišová Katarína 1985-
Borseková Kamila 1984-
Issue data Banská Bystrica : Publishing house of the Matej Bel University in Banská Bystrica - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2017. - 98 s. : obr., tab., 25 cm ISBN 978-80-557-1313-7 Note Jazyková mutácia: Prípadové štúdie z marketingu územia, z verejného a neziskového marketingu. Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2017. ISBN 978-80-557-1297-0. - Bibliografické odkazy Additional Variant Titles Place marketing, public and non-profit marketing: case studies Keywords marketing územia - territory marketing neziskový marketing - non-profit marketing marketing verejných služieb marketingová komunikácia - communication in marketing - marketing communication vysokoškolské skriptá marketing miesta - place marketing nonprofit marketing public marketing university textbooks Language English Country Slovak Republic systematics 332.146 334.012.46:658.8 334.012.33:658.8 658.8:316.77 (075.8) URL Plný text dostupný vo Virtuálnej študovni UMB Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 34, currently available 33, at library only 1 
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