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The market orientation and business performance relationship: study of foodstuff business awarded by quality mark
Title The market orientation and business performance relationship: study of foodstuff business awarded by quality mark Author info Simona Šályová, Janka Táborecká-Petrovičová, Alena Kaščáková Author Budinská Simona 1992- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Táborecká Petrovičová Janka 1979- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Kaščáková Alena 1964- (33%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
Source document Management and economics in manufacturing : proceedings of scientific papers, 5th-6th October 2017, Zvolen. Pp. 139-146. - Zvolen : Technická univerzita vo Zvolene, 2017 / Potkány Marek ; Drábek Josef ; Sujová Andrea ; Kupčák Václav ; Sroka Włodzimierz ; Hittmár Štefan ; Zaušková Anna ; Management and economics in manufacturing vedecká konferencia Keywords market orientation market-oriented behavior potravinársky priemysel - food industry značky kvality - quality marks kvalita potravín - food quality Language English Country Slovak Republic systematics 338.48 Annotation The concept of market orientation represents a significant determinant of marketing strategy development. The implementation of this concept leads to achieving competitive advantage and improved performance. The aim of this research is to examine the market orientation and business performance relationship of two types of food producers in Slovakia. In our paper, we examine the relationship between market orientation and business performance of food producers who hold the quality mark ZNACKA KVALITY SK. We also compare the intensity of this relationship with the relationship between market orientation and business performance of food producers who do not hold the quality mark. ZNACKA KVALITY SK is a certificate awarded by Ministry of Agriculture and Rural Development of the Slovak Republic. In this paper, we would like to find out the difference between the market orientation and business performance relationship of two types of businesses. We assume that leaders in food quality awarde Public work category AFD No. of Archival Copy 41541 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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