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Marketingová komunikácia v cestovnom ruchu
Title Marketingová komunikácia v cestovnom ruchu Author info Vanda Maráková Author Maráková Vanda 1976-
Issue data Bratislava : Wolters Kluwer SR , 2016. - 166 s. : il., tab., 24 cm Issue 1. vyd. Edition Ekonómia , 598 ISBN 978-80-8168-394-7 Note Bibliografia Keywords marketingová komunikácia - communication in marketing - marketing communication cielený marketing - target marketing marketing cestovného ruchu - tourism marketing cestovný ruch - turizmus - tourism Form. Descr. monografie - monographies Language Slovak Country Slovak Republic systematics 658.8:316.77 658.89 338.487:658.8 338.48 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 390212 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Number of the records: 1