Handbook of research methods for marketing management

Handbook of research methods for marketing management. Edited by Robin Nunkoo, Viraiyan Teeroovengadum and Christian M. Ringle. Cheltenham, UK Northampton, MA, USA : Edward Elgar Publishing, 2021. 1 online zdroj (viii, 382 s.). Handbooks of research methods in management series. Názov z titulnej obrazovky (verzia z 10.01.2024). Available on: https://doi.org/10.4337/9781788976954. ISBN 9781788976954.