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Public branding and marketing

  1. TitlePublic branding and marketing
    Subtitlea global viewpoint
    Author infoStaci M. Zavattaro, editor
    Another authors Zavattaro Staci M. (Editor)
    Issue dataCham : Springer Nature Switzerland AG , 2021. - xii, 283 s. : il., tab., 24 cm
    ISBN978-3-030-70504-6
    NoteBibliografické odkazy. Register
    Keywords branding   marketing   marketing miesta - place marketing  
    Form. Descr.kolektívne monografie - collective monographies
    LanguageEnglish
    CountrySwitzerland
    systematics 339.138
    658.8
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    390141Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only
    Public branding and marketing

Number of the records: 1  

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