Number of the records: 1

McDonald's - tak trochu jiná kultura?

Title	McDonald's - tak trochu jiná kultura?
Subtitle	případová studie o značce McDonald's a její reklamě
Author info	Markéta Pravdová
Author	Pravdová Markéta
Issue data	Praha : Univerzita Karlova , 2006. - 246 s. : il., tab., 21 cm
Issue	1. vyd.
ISBN	80-246-1178-3
Note	Bibliografia s. 171-177. Bibliogr. odkazy
Corporation keywords	McDonald's Corporation
Keywords	globalizácia - globalization reklama a propagácia - advertising and promotion konzumná spoločnosť - consumer society
Language	Czech
Country	Czech Republic
systematics	316.422
	658.8:316.77
	659.1
	316.3:17.023.5
Annotation	Res. angl.
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xkni - BOOKS
Copy count	2, currently available 1, at library only 1

book

Call number	Location	Sublocation	Umiestnenie	Info
325911	Univerzita Mateja Bela	Reading room of political science and law		In-Library Use Only
325912	Univerzita Mateja Bela	Reading room of political science and law

Number of the records: 1