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Tourism Destination Branding: A Competitive Marketing Strategy
Title Tourism Destination Branding: A Competitive Marketing Strategy Author info Marica Mazurek Author Mazureková Marica 1959- (100%) UMBEF14 - Inštitút ekonomických vied
Source document Management 2010 : knowledge and management in times of crisis and ensuing development, Part I.. S. 444-447. - Prešov : University of Prešov in Prešov, 2010 / Kern Jiří ; Hronec Ondrej Keywords destinácie destinácie cestovného ruchu partnerstvá tourist destinations marketing destinácií - destination marketing place branding partnerstvo - partnership Language English Country Slovak Republic systematics 338 Public work category AED No. of Archival Copy 21467 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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