Mapping the wood colour preferences among potential customers

Sedliačiková, Mariana

Mapping the wood colour preferences among potential customers / Mariana Sedliačiková, Patrik Aláč ... [et al.]. -- The knowledge of the requirements and specifications of the current, as well as potential customers, is a necessary condition for the successful operation of enterprises in the market. The goal of this paper is to map and monitor the preference of Slovak customers for colour of wood products. The mapping of the interest in the wood colour among potential customers was carried out using the interrogating method in the form of a questionnaire. The research results were evaluated descriptively and graphically. Respondents stated that they were most affected by quality when buying wood products. Another result is that the respondents focus on domestic rather than tropical woody plants. Although tropical woods are becoming popular since they have a very attractive colour. Most respondents, specifically 80%, focus on the natural colour of wood. Respondents prefer mainly brown matt colours with a distinctive grain, followed by white and grey colours. A smaller number of respondents choose bla

In Acta Facultatis Xylologiae Zvolen. -- Zvolen : Technická univerzita vo Zvolene, 2021. -- ISSN 1336-3824. -- Roč. 63, č. 2 (2021), s. 163-173