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The emotional attachment built through the attitudes and managerial approach to place marketing and branding: "A Golden City" of Kremnica, Slovakia

  1. TitleThe emotional attachment built through the attitudes and managerial approach to place marketing and branding: "A Golden City" of Kremnica, Slovakia
    Author infoMarica Mazurek
    Author Mazureková Marica 1959- (100%) UMBEF14 - Inštitút ekonomických vied
    Source documentMarketing places and spaces: shifting tourism flows : 5th advances in tourism marketing conference, Vilamoura, Portugal, 2nd to 4th October 2013. S. [1-11]. - Vilamoura : University of Algarve, 2013
    Keywords destination branding   marketing cestovného ruchu - tourism marketing   riadenie značky - brand management   co-branding and partnerships  
    Headings Geogr. Kremnica
    LanguageEnglish
    CountryPortugal
    systematics 338
    Public work category AFC
    No. of Archival Copy27780
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
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