Number of the records: 1

Vnímanie Product Placement na Slovensku

Title	Vnímanie Product Placement na Slovensku
Author info	Eva Poliačiková
Author	Poliačiková Eva 1960- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document	Theory of management 7 : the selected problems for the development support of management knowledge base. S. 149-152. - Žilina : University of Žilina, Faculty of Management Science and Informatics, 2014 / Hittmár Štefan ; Strišš Jozef
Keywords	marketingová komunikácia - communication in marketing - marketing communication produktový manažment - product management product placement
Language	Slovak
Country	Slovak Republic
systematics	005
Public work category	AED
No. of Archival Copy	31626
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xpca - PUBLIKAČNÁ ČINNOSŤ

unrecognised

Number of the records: 1