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The new strategic brand management
Title The new strategic brand management Subtitle advanced insights and strategic thinking Author info Jean-Noël Kapferer Author Kapferer Jean-Nöel
Issue data [London] : Kogan Page , [2012]. - xviii; 492 s. : gr., il., tab., 24 cm Issue 5th ed. ISBN 978-0-7494-6515-5 Note Chýba titulný list. - Bibliografia s. 469-481. Register Keywords obchodné značky - brand names products - brand names - commercial brands - trademarks marketingový manažment - marketing management spotrebitelia - consumers Language English Country Great Britian systematics 658.626 339.133 005:658.626 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 337888 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only
Number of the records: 1