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Faktory návštevnosti hradov a zámkov na Slovensku

  1. TitleFaktory návštevnosti hradov a zámkov na Slovensku
    Par.titleFactors of visitation of castles and chateaux in Slovakia
    Author infoMiriam Olejárová, Veronika Čupková
    Author Olejárová Miriam 1951- (50%) UMBEF06 - Katedra odbornej jazykovej komunikácie
    Co-authors Čupková Veronika (50%)
    Source document Ekonomická revue cestovného ruchu : recenzovaný vedecký časopis Ekonomickej fakulty Univerzity Mateja Bela v Banskej Bystrici. Roč. 50, č. 4 (2017), s. 216-229. - Banská Bystrica : Ekonomická fakulta Univerzity Mateja Bela, 2017
    Keywords hrady a zámky   návštevnosť - attendance   ponuky cestovného ruchu - tourism offers  
    Headings Geogr. Slovensko
    LanguageSlovak
    CountrySlovak Republic
    systematics 91
    AnnotationFactors of Visitation of Castles and Chateaux in Slovakia. The article deals with the factors of castles and chateaux in Slovakia. The aim of the article is to propose the possibilities of increasing the visitation of selected castles and chateaux. The theoretical part identifies the factors of visitations of castles and chateaux and deals also with the motivation and expectations of visitors. The analytical part examines the questionnaire survey among visitors, as well as the attitudes of marketing managers focused on the evaluation of visitation factors of selected castles and chateaux. The research was done in the castles of Orava, Trenčín and Červený Kameň and in chateaux of Bojnice and Banská Štiavnica. The article concludes with recommendations aimed at the incensement of visitation of analysed castles and chateaux
    Public work category ADF
    No. of Archival Copy41365
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    References (1) - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
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Number of the records: 1  

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