Number of the records: 1
Marketing across cultures
Title Marketing across cultures Author info Jean-Claude Usunier, Julie Anne Lee Author Usunier Jean-Claude
Co-authors Lee Julie Anne
Issue data Harlow, Essex, England : Pearson Education , 2009. - 479 s. : il., tab., 25 cm Issue 5th ed. ISBN 978-0-273-71391-3 Note Bibliogr. odkazy. Reg. Keywords export marketing medzinárodné podniky interkultúrna komunikácia - medzikultúrna komunikácia - intercultural communication nadnárodné spoločnosti - nadnárodné obchodné spoločnosti - nadnárodné korporácie - multinational companies - multinational corporations - multinational business enterprises - international business enterprises Language English Country Great Britian systematics 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 328342 Univerzita Mateja Bela Department of tourism In-Library Use Only
Number of the records: 1