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Integrovaná marketingová komunikácia ako predpoklad formovania pozitívneho imidžu štátu v cestovnom ruchu
Title Integrovaná marketingová komunikácia ako predpoklad formovania pozitívneho imidžu štátu v cestovnom ruchu Author info Vanda Maráková, Ivana Šimočková Author Maráková Vanda 1976-
Co-authors Šimočková Ivana 1985-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2015. - 209 s. : gr., obr., sch., tab., 21 cm Issue 1. vyd. Edition Studia oeconomica , 51 ISBN 978-80-557-1066-2 Note Obsah a resumé anglicky. - Bibliografia s. 170-185 Keywords cestovný ruch - turizmus - tourism marketingová komunikácia - communication in marketing - marketing communication integrovaná marketingová komunikácia - integrated marketing communication marketing cestovného ruchu - tourism marketing marketing destinácií - destination marketing integrated marketing communication Headings Geogr. Slovensko Language Slovak Country Slovak Republic systematics 338.48 338.487:658.8 338.48-4:339.138 658.8:316.77 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 35, currently available 34, at library only 1 
unrecognised
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Number of the records: 1