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Prípadové štúdie z marketingu územia, z verejného a neziskového marketingu
Title Prípadové štúdie z marketingu územia, z verejného a neziskového marketingu Author info Anna Vaňová, Katarína Vitálišová, Kamila Borseková Author Vaňová Anna 1965-
Co-authors Vitálišová Katarína 1985-
Borseková Kamila 1984-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2017. - 99 s. : obr., tab., 25 cm ISBN 978-80-557-1297-0 Note Jazyková mutácia: Place marketing, public and nonprofit marketing: case studies. Banská Bystrica : Publishing house of the Matej Bel University in Banská Bystrica - Belianum, 2017. ISBN 978-80-557-1313-7. - Bibliografické odkazy Keywords marketing územia - territory marketing neziskový marketing - non-profit marketing marketing verejných služieb marketingová komunikácia - communication in marketing - marketing communication vysokoškolské skriptá marketing miesta - place marketing nonprofit marketing public marketing university textbooks Language Slovak Country Slovak Republic systematics 332.146 334.012.46:658.8 334.012.33:658.8 658.8:316.77 (075.8) URL Plný text dostupný vo Virtuálnej študovni UMB Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 34, currently available 33, at library only 1 
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Call number Location Sublocation Umiestnenie Info 363718 Univerzita Mateja Bela Economic reading room In-Library Use Only 363719 Univerzita Mateja Bela Department of absent lending 363720 Univerzita Mateja Bela Department of absent lending 363721 Univerzita Mateja Bela Department of absent lending 363722 Univerzita Mateja Bela Department of absent lending 363723 Univerzita Mateja Bela Department of absent lending 363724 Univerzita Mateja Bela Department of absent lending 363725 Univerzita Mateja Bela Department of absent lending 363726 Univerzita Mateja Bela Department of absent lending 363727 Univerzita Mateja Bela Department of absent lending 363728 Univerzita Mateja Bela Department of absent lending 363729 Univerzita Mateja Bela Department of absent lending 363730 Univerzita Mateja Bela Department of absent lending 363731 Univerzita Mateja Bela Department of absent lending 363732 Univerzita Mateja Bela Department of absent lending 363733 Univerzita Mateja Bela Department of absent lending 363734 Univerzita Mateja Bela Department of absent lending 363735 Univerzita Mateja Bela Department of absent lending 363736 Univerzita Mateja Bela Department of absent lending 363737 Univerzita Mateja Bela Department of absent lending 363738 Univerzita Mateja Bela Department of absent lending 363739 Univerzita Mateja Bela Department of absent lending 363740 Univerzita Mateja Bela Department of absent lending 363741 Univerzita Mateja Bela Department of absent lending 363742 Univerzita Mateja Bela Department of absent lending 363743 Univerzita Mateja Bela Department of absent lending 363744 Univerzita Mateja Bela Department of absent lending 363745 Univerzita Mateja Bela Department of absent lending 363746 Univerzita Mateja Bela Department of absent lending 363747 Univerzita Mateja Bela Department of absent lending 363748 Univerzita Mateja Bela Department of absent lending 363749 Univerzita Mateja Bela Department of absent lending 363750 Univerzita Mateja Bela Department of absent lending 363751 Univerzita Mateja Bela Department of absent lending
Number of the records: 1