Number of the records: 1
Strategic sport marketing
- Shilbury, David Strategic sport marketing / David Shilbury ... [et al.]. -- 4th ed. -- Abingdon, Oxon : Routledge, 2020. -- xv, 388 s. : il., tab. ; 25 cm. -- (Sport management series). -- Bibliografia. Register. -- ISBN 978-1-74331-477-7 (brož.)
1. športový marketing 2. ekonómia športu 3. marketing 4. strategický marketing 5. sponzorstvo 6. kolektívne monografie
796.062:658.8+005+658.8:005.21
BB301
Number of the records: 1