Marketing as a management tool of biosphere reserves to achieve agenda 2030 goals

Vitálišová, Katarína, Petríková, 1985-

Marketing as a management tool of biosphere reserves to achieve agenda 2030 goals / Katarína Vitálišová, Anna Vaňová, Darina Rojíková

In Uniting marketing efforts for the common good - a challenge for the fourth sector : selected papers from 21 International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal. -- Cham : Springer Nature Switzerland AG, 2023. -- 277 p.. -- ISBN ISBN 978-3-031-29022-0. -- ISSN 2198-7254. -- ISSN 2198-7246. -- S. 131-148