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The impact of globalization on tourism destination marketing management in Slovakia
Title The impact of globalization on tourism destination marketing management in Slovakia Author info Vanda Maráková, Diana Kvasnová, Anna Wolak-Tuzimek Author Maráková Vanda 1976- (45%) UMBEF01 - Katedra cestovného ruchu
Co-authors Kvasnová Diana 1991- (45%) UMBEF01 - Katedra cestovného ruchu
Wolak-Tuzimek Anna (10%)
Source document Globalization and its socio-economic consequences : proceedings of 16th international scientific conference, Rajecké Teplice, 5th - 6th October 2016, Part 2.. S. 1296-1304. - Žilina : University of Žilina, 2016 / Bartošová Viera ; Belás Jaroslav ; Globalization and its socio-economic consequences medzinárodná vedecká konferencia Note MARÁKOVÁ, Vanda, KVASNOVÁ Diana, WOLAK-TUZIMEK, Anna. The impact of globalization on tourism destination marketing management in Slovakia. In Globalization and its socio-economic consequences : book of abstracts. Žlina : University of Žilina, 2016, s. 201 Keywords globalizácia - globalization cestovný ruch - turizmus - tourism destinačný manažment - manažment cieľových miest - destination management Language English Country Slovak Republic systematics 338.48 Annotation Globalization, high competition, changes in visitors' behavior and fragmented nature of tourism have caused exceptional changes in managing and marketing of tourism destinations as well as experiences of their visitors. For tourism destinations is now crucial responsible attitude to tourism development, forming and becoming a part of collaborative entity destination management organization connecting interests of individual stakeholders supporting their competitiveness and long term success on the market. Cooperation among different stakeholders from private, public sectors and residents presents the means how to achieve strategic goals of tourism destinations which are unreachable, if stakeholders prefer their individual interests. The tool ensuring cooperation and coordination of different stakeholders is destination marketing management. Application of this concept enhances tourism development in destinations, systematic planning, product development and distribution. Public work category AFB No. of Archival Copy 37754 Repercussion category PELLESOVA, Pavlina. The globalization impact on the tourism market in the Czech Republic. In 17th international scientific conference : globalization and its socio-economic consequences, Rajecké Teplice, 4th - 5th October 2017 [online]. Žilina : University of Žilina, The faculty of operation and economics of transport and communications, 2017, pp. 1911-1918 [cit. 2019-02-25]. ISBN 978-80-8154-212-1. Dostupné na: https://fpedas.uniza.sk/~ke/sites/default/files/content_files/part_i_final_4.pdf
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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